Asia-Pacific's Sanitary Towels and Diapers Market to Reach $61B by 2035 with +3.1% CAGR - News and Statistics - IndexBox

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IndexBox has just published a new report: Asia-Pacific - Sanitary Towels, Tampons, Napkins And Napkin Liners For Babies - Market Analysis, Forecast, Size, Trends And Insights.

The Asia-Pacific market for sanitary towels, tampons, napkins, and diapers is set to experience steady growth, driven by increasing demand. Projections indicate a +3.1% CAGR in both volume and value from 2024 to 2035, leading to significant expansion by the end of the forecast period. This growth trend reflects the region's evolving consumption patterns and presents opportunities for market players to capitalize on the rising demand.

Driven by increasing demand for sanitary towels, tampons, napkins and diapers in Asia-Pacific, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +3.1% for the period from 2024 to 2035, which is projected to bring the market volume to 17M tons by the end of 2035.

In value terms, the market is forecast to increase with an anticipated CAGR of +3.1% for the period from 2024 to 2035, which is projected to bring the market value to $61B (in nominal wholesale prices) by the end of 2035.

In 2024, approx. 12M tons of sanitary towels, tampons, napkins and diapers were consumed in Asia-Pacific; remaining constant against 2023 figures. The total consumption volume increased at an average annual rate of +4.7% over the period from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The volume of consumption peaked at 12M tons in 2022; however, from 2023 to 2024, consumption failed to regain momentum.

The size of the sanitary towel and diaper market in Asia-Pacific contracted to $43.5B in 2024, declining by -3.5% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +3.5% over the period from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market reached the maximum level at $49.5B in 2022; however, from 2023 to 2024, consumption remained at a lower figure.

The country with the largest volume of sanitary towel and diaper consumption was China (4.3M tons), comprising approx. 36% of total volume. Moreover, sanitary towel and diaper consumption in China exceeded the figures recorded by the second-largest consumer, India (1.8M tons), twofold. Indonesia (999K tons) ranked third in terms of total consumption with an 8.5% share.

In China, sanitary towel and diaper consumption expanded at an average annual rate of +5.0% over the period from 2013-2024. In the other countries, the average annual rates were as follows: India (+5.1% per year) and Indonesia (+6.2% per year).

In value terms, China ($12.8B) led the market, alone. The second position in the ranking was taken by India ($6B). It was followed by Bangladesh.

From 2013 to 2024, the average annual rate of growth in terms of value in China amounted to +3.5%. The remaining consuming countries recorded the following average annual rates of market growth: India (+3.4% per year) and Bangladesh (+4.5% per year).

The countries with the highest levels of sanitary towel and diaper per capita consumption in 2024 were Japan (7 kg per person), South Korea (6.5 kg per person) and Thailand (4.9 kg per person).

From 2013 to 2024, the most notable rate of growth in terms of consumption, amongst the main consuming countries, was attained by Vietnam (with a CAGR of +7.3%), while consumption for the other leaders experienced more modest paces of growth.

In 2024, approx. 13M tons of sanitary towels, tampons, napkins and diapers were produced in Asia-Pacific; surging by 2.6% on the previous year. The total output volume increased at an average annual rate of +5.1% from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2014 when the production volume increased by 21% against the previous year. The volume of production peaked at 13M tons in 2022; however, from 2023 to 2024, production failed to regain momentum.

In value terms, sanitary towel and diaper production rose to $52.9B in 2024 estimated in export price. The total output value increased at an average annual rate of +4.5% from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2014 when the production volume increased by 22%. Over the period under review, production reached the peak level at $54.7B in 2022; however, from 2023 to 2024, production remained at a lower figure.

The country with the largest volume of sanitary towel and diaper production was China (5.5M tons), comprising approx. 44% of total volume. Moreover, sanitary towel and diaper production in China exceeded the figures recorded by the second-largest producer, India (1.8M tons), threefold. Indonesia (996K tons) ranked third in terms of total production with a 7.9% share.

In China, sanitary towel and diaper production expanded at an average annual rate of +6.6% over the period from 2013-2024. In the other countries, the average annual rates were as follows: India (+5.1% per year) and Indonesia (+6.4% per year).

In 2024, approx. 680K tons of sanitary towels, tampons, napkins and diapers were imported in Asia-Pacific; growing by 2.1% on the previous year's figure. The total import volume increased at an average annual rate of +3.5% over the period from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2014 when imports increased by 20%. The volume of import peaked at 739K tons in 2019; however, from 2020 to 2024, imports stood at a somewhat lower figure.

In value terms, sanitary towel and diaper imports totaled $2.9B in 2024. The total import value increased at an average annual rate of +3.3% from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2015 when imports increased by 21% against the previous year. Over the period under review, imports hit record highs at $3.2B in 2018; however, from 2019 to 2024, imports stood at a somewhat lower figure.

In 2024, the Philippines (131K tons), distantly followed by Vietnam (70K tons), Taiwan (Chinese) (58K tons), Malaysia (57K tons), South Korea (47K tons), Myanmar (37K tons) and Thailand (34K tons) were the main importers of sanitary towels, tampons, napkins and diapers, together generating 64% of total imports. The following importers - India (29K tons), Hong Kong SAR (27K tons) and China (22K tons) - together made up 11% of total imports.

From 2013 to 2024, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by Myanmar (with a CAGR of +40.9%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest sanitary towel and diaper importing markets in Asia-Pacific were the Philippines ($274M), Vietnam ($244M) and Taiwan (Chinese) ($232M), together comprising 26% of total imports. South Korea, China, Malaysia, Hong Kong SAR, Thailand, India and Myanmar lagged somewhat behind, together comprising a further 29%.

Among the main importing countries, Myanmar, with a CAGR of +26.6%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

The import price in Asia-Pacific stood at $4,297 per ton in 2024, standing approx. at the previous year. In general, the import price saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 when the import price increased by 14% against the previous year. The level of import peaked at $4,730 per ton in 2015; however, from 2016 to 2024, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2024, amid the top importers, the country with the highest price was China ($7,808 per ton), while Myanmar ($1,403 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by China (+3.9%), while the other leaders experienced a decline in the import price figures.

For the fourth year in a row, Asia-Pacific recorded growth in overseas shipments of sanitary towels, tampons, napkins and diapers, which increased by 12% to 1.5M tons in 2024. Total exports indicated prominent growth from 2013 to 2024: its volume increased at an average annual rate of +7.5% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, exports increased by +29.4% against 2019 indices. The most prominent rate of growth was recorded in 2014 with an increase of 23% against the previous year. The volume of export peaked in 2024 and is expected to retain growth in the near future.

In value terms, sanitary towel and diaper exports stood at $4.6B in 2024. The total export value increased at an average annual rate of +4.3% from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2014 with an increase of 27%. The level of export peaked in 2024 and is likely to see steady growth in years to come.

China dominates exports structure, reaching 1.2M tons, which was approx. 83% of total exports in 2024. It was distantly followed by Japan (78K tons), comprising a 5.3% share of total exports. Thailand (49K tons), Vietnam (26K tons) and Malaysia (23K tons) held a little share of total exports.

China was also the fastest-growing in terms of the sanitary towels, tampons, napkins and diapers exports, with a CAGR of +13.0% from 2013 to 2024. At the same time, Vietnam (+6.2%) displayed positive paces of growth. By contrast, Malaysia (-1.7%), Thailand (-3.3%) and Japan (-5.0%) illustrated a downward trend over the same period. China (+35 p.p.) significantly strengthened its position in terms of the total exports, while Malaysia, Thailand and Japan saw its share reduced by -2.6%, -7.3% and -15.3% from 2013 to 2024, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($3.6B) remains the largest sanitary towel and diaper supplier in Asia-Pacific, comprising 78% of total exports. The second position in the ranking was taken by Japan ($365M), with a 7.9% share of total exports. It was followed by Thailand, with a 4.5% share.

From 2013 to 2024, the average annual rate of growth in terms of value in China stood at +10.7%. In the other countries, the average annual rates were as follows: Japan (-7.0% per year) and Thailand (-3.3% per year).

In 2024, the export price in Asia-Pacific amounted to $3,101 per ton, shrinking by -10.7% against the previous year. In general, the export price recorded a pronounced setback. The most prominent rate of growth was recorded in 2014 an increase of 3.2% against the previous year. As a result, the export price attained the peak level of $4,430 per ton. From 2015 to 2024, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Japan ($4,652 per ton), while China ($2,898 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by Thailand (-0.0%), while the other leaders experienced a decline in the export price figures.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the market for sanitary towel and diaper in Asia-Pacific. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

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While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

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The Latest Trends and Insights into The Industry

The Largest Importers on The Market and How They Succeed

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